With the increase in globalization we have seen that there are more TV channels available to us than in the past. Hence, business owners are now looking to make contact with their customers based on their hobbies and interests. Today, many businesses prefer to give away sports promotional products to their customers because they believe […]
Marketing
With some of the most profitable times of the year coming during holiday seasons, it’s no surprise many businesses begin looking into what the most effective forms of advertising and marketing are. Without a doubt, many will agree that promotional products are one of those options. While it is almost always an effective form of […]
Selecting the right products to help promote your business, whether your business is new or old, isn’t always an easy task. There are always a variety of factors to consider before making your decision. Sometimes acting hastily and not taking everything into consideration (which goes for every decision, not just choosing the correct items) can […]
Starting up a business requires a huge leap of faith from your day job. Added to that, you have to invest money, set up spaces, buy assets, hire people, and invest more just so that your business is up, running, and profitable (in time). Yet, a simple process like that doesn’t go as planned. Did […]
Distributing promotional items such as pens, paper folders, paperweights, bags, branded stationery, electronic items etc. is a hugely popular way of marketing for some businesses. It would not be that effective, however, if you sent the promotional merchandise to the wrong set of people. If you had customers all over the country – or the […]
Sometimes the best of your marketing efforts can go wasted. But when it happens, it’s not a good feeling. You’d ideally want your customers to respond, take action, call you up, or buy from you. Although actual buying would come in at a later stage, you’ll do well enough if you can get them to […]
For a marketer or a business owner, customers calling in are a dream come true. Literally, nothing can sound and feel better than the thought of prospects calling you up inquiring, asking for orders, etc. It takes a tremendous amount of effort – and smart marketing – to get there. It feels even better to […]
Corporate gifts, giving things away for free, sending out promotional material, and marketing with little promotional items are all great ways to market your business. Since it can be quite an investment, you’d want to make the most out of your spending while dealing with promotional materials. Here are ways to maximize your efforts when […]
Setting up, running and managing a business is hard enough. Add a tough economic situation, ever-shifting market demands, unpredictable consumer behavior, and plenty of other such externalities – all this can cause even more consternation to small business owners. Taking such externalities into view, here are a few tips for you to make sure that […]
As an entrepreneur, you do know that marketing is paramount to your business. It literally pulls your business along and makes you money. It only makes sense then that you put in a lot of effort into marketing. No wonder that after all the effort, you’d see no results. Here are some ways to squeeze […]
