If you were a student or an executive, you’d do what you had to do and there’d be nothing wrong with it. The only selling or marketing you’d have to do would be when you sat for interviews or any other acts of persuasion you’d have to do. Entrepreneurship, however, is special. It’s not for […]
Marketing
One of the reasons why Apple is one of the best brands out there – apart from the charm of the iconic, late Steve Jobs and the fact that their products are the very best – is that they work very hard on their product launches. As Isaac Walterson noted in his popular biography “Steve […]
Direct marketing, according to Direct Marketing Success – an Australian Marketing services provider – isn’t just about packing attractive flyers, brochures, and other marketing merchandise and shooting them off to a random group of potential customers. It depends on a sound strategy and what Direct Marketing Success calls “The ladder of loyalty”. Strategy is at […]
