Starting up a business requires a huge leap of faith from your day job. Added to that, you have to invest money, set up spaces, buy assets, hire people, and invest more just so that your business is up, running, and profitable (in time). Yet, a simple process like that doesn’t go as planned. Did […]
Promotional and Merchandising Information
We periodically publish articles about promotional products, marketing strategies, merchandising ideas and other topics relating to how to get the best results for your business, club or organization.
Distributing promotional items such as pens, paper folders, paperweights, bags, branded stationery, electronic items etc. is a hugely popular way of marketing for some businesses. It would not be that effective, however, if you sent the promotional merchandise to the wrong set of people. If you had customers all over the country – or the […]
Sometimes the best of your marketing efforts can go wasted. But when it happens, it’s not a good feeling. You’d ideally want your customers to respond, take action, call you up, or buy from you. Although actual buying would come in at a later stage, you’ll do well enough if you can get them to […]
For a marketer or a business owner, customers calling in are a dream come true. Literally, nothing can sound and feel better than the thought of prospects calling you up inquiring, asking for orders, etc. It takes a tremendous amount of effort – and smart marketing – to get there. It feels even better to […]
Corporate gifts, giving things away for free, sending out promotional material, and marketing with little promotional items are all great ways to market your business. Since it can be quite an investment, you’d want to make the most out of your spending while dealing with promotional materials. Here are ways to maximize your efforts when […]
Setting up, running and managing a business is hard enough. Add a tough economic situation, ever-shifting market demands, unpredictable consumer behavior, and plenty of other such externalities – all this can cause even more consternation to small business owners. Taking such externalities into view, here are a few tips for you to make sure that […]
As an entrepreneur, you do know that marketing is paramount to your business. It literally pulls your business along and makes you money. It only makes sense then that you put in a lot of effort into marketing. No wonder that after all the effort, you’d see no results. Here are some ways to squeeze […]
If you were a student or an executive, you’d do what you had to do and there’d be nothing wrong with it. The only selling or marketing you’d have to do would be when you sat for interviews or any other acts of persuasion you’d have to do. Entrepreneurship, however, is special. It’s not for […]
One of the reasons why Apple is one of the best brands out there – apart from the charm of the iconic, late Steve Jobs and the fact that their products are the very best – is that they work very hard on their product launches. As Isaac Walterson noted in his popular biography “Steve […]
There are lots of ways to market your products and services; there are only so many ways to do it right. Most businesses give away gifts as a part of their corporate gifting program, send out marketing material, and distribute promotional items to advertise or market their products. You’ll get better results in these endeavors […]
