Starting up a business requires a huge leap of faith from your day job. Added to that, you have to invest money, set up spaces, buy assets, hire people, and invest more just so that your business is up, running, and profitable (in time). Yet, a simple process like that doesn’t go as planned. Did […]
June 2012
Distributing promotional items such as pens, paper folders, paperweights, bags, branded stationery, electronic items etc. is a hugely popular way of marketing for some businesses. It would not be that effective, however, if you sent the promotional merchandise to the wrong set of people. If you had customers all over the country – or the […]
Sometimes the best of your marketing efforts can go wasted. But when it happens, it’s not a good feeling. You’d ideally want your customers to respond, take action, call you up, or buy from you. Although actual buying would come in at a later stage, you’ll do well enough if you can get them to […]
